2009-04-01

New CEO for Edsbyn Senab & Senab AB

Anders Dahl has been appointed CEO of Edsbyn Senab Group as of 2009-04-01. He comes from a position as CEO of Willa Nordic AB, a manufacturer of prefabricated houses.

Edsbyn Senab AB is the parent company of AB Edsbyverken and Senab AB.

Edsbyverken have about 230 employees at the factory in Edsbyn and deliver office furnishings through resellers in Sweden and abroad. Edsbyn manufactured all office interior for ÅF's new HK in Stockholm and Aker Kvaerner i Oslo.

Senab currently has about 80 employees at its offices in Stockholm, Gothenburg and Malmö, and has several high-furnishing projects on its track record, such as Vestas new HQ Malmö, ÅF's new HQ and Volvo Next Face profile concept for Volvo dealers worldwide.

Group EdsbynSenab had in 2008 sales for about 1 billion SEK.

Former CEO Lennart Torstensson have asked to reduce his large workload somewhat and will concentrate its resources as a controller to better improve the administration and accounting in Senab. Anders Dahl will therefore take over the CEO responsibilities in Senab AB.

For more information contact: Tor Wadell, Chairman +4670-667 50 or Anders Dahl, CEO +46707-988 555

2009-03-26

Senab adjusts to prevailing market

The interior market generally continues to be very difficult to predict. There are indications that the number of interior assignments will continue to decline over the next few months.

At Senabs board meeting on March 24th, a decision on a efficiency plan to ensure a positive earnings trend. The plan includes the continuation of our three centers in Sweden, Beijing and Moscow.

We will continue on the path elements of our business focus on different customer groups; Contracts, Project and Product Sales, and our ICR - concept interior. The latter area has been heavily focused on the automotive industry and has therefore been aware of the strongest financial crisis and market downturn. We will continue this effort in 2009 and include stores in order to publish the concept.

In order to consolidate our forces, we have decided to gather the offices in Stockholm, Gothenburg and Malmö under one accountable manager with full profit responsibility, including both sales and service. The aim is a better utilization of resources in the localities and to minimize travel. Furthermore, we will minimize overhead and focus on our core business: to sell.

We customize our business after the prevailing market and announces that 10 employees in Stockholm and 10 employees in Gothenburg are being desmissed. Senab currently has 100 employees.

Best wishes from the management of Senab AB

Lennart Torstensson CEO

For more information please contact Lennart Torstensson CEO Senab on tel: 08 - 402 19 40 mob: 070 - 302 43 00

Senab opens in Moscow

Senab who has offices and exhibitions in Stockholm, Gothenburg and Malmö, now opens in Moscow. A strong influx of customers making establishment in Russia both interesting and necessary. - "We have always grown in pace with our customer contracts. In recent years, Russia has been one of several countries outside Sweden, where we implemented our interior projects. Now, the missions have increased and that is why we open Senab in Moscow," says Senabs Marketing Manager Mats Chressman.

Senab Moscow has had clients such as Volvo, Jaguar, Land Rover and Crysler. - "We have extensive experience in the automotive sector worldwide, which now resulted in all new projects. We have also received several requests from other industries. This is a very interesting market," says Mats Chressman. - Senab Moscow, led by Anton Pavlov, has 11 employees. They will manage all logistics, import, purchase, quality control and assembly wherever customers are located. We work from St. Petersburg in the west to Yakutsk in the East, concludes Mats Chressman. For more information please contact Mats Chressman +46 703 - 02 43 20.

2008-09-22

Senab decorates trademark agency

In January 2009 Essen International moves into the property Kungsbron 2. It is an exciting property designed by the architects Wester + Elsner. It's a very central location and you can take the lift down the basement and get on the Arlanda Express.

- We have received the very prestigious assignment to take care of the total work for the interior. This is where about 40 people sit in the very bright and open rooms with a fantastic view over Stockholm. A very fun mission that we are very proud of saying Senabs project leader Mats Flodin.

Essen International is ranked as Sweden's best Trademark Office and works with customers like Vattenfall, Securitas, Swedbank etc. - The interior and the room itself is an important part of the brand to show what the company stands for. Essen International has spent a part of the marketing budget for the new office, which is not uncommon. The transparency in the office is part of the strategy for the company, to become more open ends Mats Flodin.

For more information contact Senab Mats Flodin on telephone number 0703-02 43 11

2008-06-24

Senab implements facelift at Renault dealers

Senab AB with the business area ICR (Interior Concept Realization) specializing in procurement, project management and implementation of a conceptual interior, has a new mission for Renault, which is scattered with about 350 dealers throughout the Nordic region. Commission is project management, production and implementation of brand building furniture for retailers throughout the Nordic region.

Senab / ICR works worldwide and is the market leader in Scandinavia.

- Renault is a prestige project which we are very proud of. We have years of experience and has developed models and tools to implement projects of this size as efficiently as possible. We use for example customized IT solutions, network and partners to maximize our service. No one is working like we do in the whole Europe, we have a great lead says Senabs business manager Patrik Clavenstam.

Last year Senab AB carried out over 150 interior design projects for companies in Sweden and around the world. In Sweden Senab is represented in Stockholm, Gothenburg and Malmö and has about 100 employees. We work with all sectors of the four specialized business areas. Europe's leading furniture manufacturers are represented in Senab but most often the customer has their own wishes and ideas and custom made solutions must be developed. ICR has extensive experience with retail envirionments from working worlwide, both Volvo and SAAB.

- We listen carefully to our customers needs and the architects ideas and always finds solutions for companies seeking quality. Being able to make smart purchasing and negotiating, logistics, sense of design and form, and like the service is required in all our projects. At the Renault dealers, the interior comes from different vendors and are being coordinated to a dispatch to the site completed by us. This is interior reflecting the brand. The visitor are to recognize themselves and get the right feeling for the cars only to step inside, continues Patrik Clavenstam.

For more information please contact Business Area Manager ICR:

Michael Lignell +46 (0) 703 72 23 00, magnus.lignell@senab.com

2008-05-15

Edsbyverken and Senab goes into joint ownership

Edsbyverken which, among other things, is a leading manufacturer of the Swan-labeled office furniture merges with Senab that specializes in the sale of furnishings to the public places in and outside Sweden.

The owners of the two companies form a joint holding company that acquires Edsbyverken and Senab. The companies will operate as two separate subsidiaries where the current lines remain.

Edsbyverken have about 300 employees at the factory in Edsbyn and was among others in 2007, the largest supplier of office furniture to the Swedish state. For example Edsbyn manufactured all office furnishings to the Government office's new office Kv. Blåmannen, where major environmental requirements were placed on all interior.

Senab currently has about 100 employees at its offices in Stockholm, Gothenburg and Malmö, and has, among other things, several high-furnishing projects on its track record as House of Sweden in Washington and Volvo Next Face profile concept for Volvo dealers worldwide.

The new constellation expects a turnover of approximately 1.1 billion for 2009.

Senab and Edsbyverken have worked together several years on the development of office jobs. - This is a natural step in our development, in this way, we create resources to strengthen our sales organization and to process new markets mainly outside Sweden, where we are growing strongly. We will also be able to offer our clients competitive products, among other environmentally friendly interior Edsbyverken, where demand is constantly increasing from increasingly environmentally conscious business. We now also ensure the capacity to produce workplace furniture Senabs says CEO Lennart Torstensson.

- As we are now in the same group, we are strengthening our position and sees opportunities to strengthen dealer organization both on the Swedish market but also outside the Nordic countries. there's a high demand on Swedish interior design. Furthermore, there is a global press manufacturer to be able to deliver environmentally friendly products, which we are well on course says Edsbyverken CEO Josef Höbenreich.

- The holding company will be able to support the two activities with the knowledge and capital needed to grow both nationally and internationally. Both companies represent strong brands and have great potential to develop. A further deepening of cooperation between Edsbyverken and Senab will make both companies more competitive, says holding company's CEO, Jochum Pihl.